Hiring Nowadays Podcast

22. How to become an expert interviewer with Jordan Burton

In this episode, Daniela interviews Jordan Burton, a professional interviewer with over 17 years of experience. They discuss how to become a professional interviewer, the key skills needed, and strategies for first-time founders to become good interviewers.

They also explore the differences in the interview process between early-stage startups and Series A startups and the importance of balancing speed and quality in hiring decisions. They touch on the significance of cultural fit and how to define and assess it during the interview process.

Jordan shares insights on leveraging data for hiring decisions and the hallmarks of a good interview process.

21. Content Marketing for Startups with no Marketing Lead with Laura Ferraz

In this conversation, Daniela interviews Laura Ferraz, a marketing manager from Brazil, about her expertise in content marketing. They discuss the differences between working with Brazilian and American clients, the importance of creating effective content, and the value of understanding your audience.

Laura emphasizes the need to provide value to your audience and build relationships through content. She also explains the concept of a marketing funnel and how it can be used to guide customers through the buying process.

In this conversation, Laura shares insights on how startups with budget constraints can be more cost-effective and efficient with their content marketing efforts. She emphasizes the importance of creating awareness content and building relationships on social media before moving to the consideration and buying stages. Laura advises founders to be the ambassadors of their brand, express themselves, and engage with their audience. She also highlights the value of giving first, being other-oriented, and staying true to your brand's voice.

Laura encourages founders to build a community and differentiate themselves from others in order to be successful in marketing.

20. Go-to-Marketing strategy and getting your first sale as a startup with John DiLoreto

John DiLoreto shares his career journey from finance to technology startups and his current venture, Penguin AI. He discusses the challenges of building and scaling a startup, the importance of networking and listening to customers, and the role of AI in sales.

He emphasizes the value of genuine curiosity, active listening, and problem-solving in sales. DiLoreto also highlights the impact of AI in automating administrative tasks and improving efficiency in sales processes. He shares his approach to building a brand and the importance of hiring individuals who share the company's values and mission.

19. Hiring your first Marketing Lead with Maria Angelica Arias

In this conversation, Maria Angelica Arias shares her expertise in marketing and sales for startups. She emphasizes the importance of aligning marketing and sales efforts to achieve business goals.

Maria Angelica advises startups to focus on their unique value proposition and choose the right channels to reach their target audience. She also highlights the significance of tracking metrics, such as conversion rates, to measure the effectiveness of marketing strategies.

Additionally, Maria Angelica discusses the challenges of implementing marketing strategies and emphasizes the need for patience and consistency. Overall, the conversation provides practical tips and insights for startups looking to improve their marketing and sales efforts.

18. Life as a UX/UI designer and remote mom with Natali Gonzalez

In this episode, Natali Gonzalez, a UI/UX designer from Ecuador, shares her experience working remotely and navigating the challenges of the design field. She discusses her journey in the design industry, working with international companies, and balancing work with motherhood.

Natali emphasizes the importance of cultural sensitivity and communication in remote collaborations. She offers advice to Latin designers considering opportunities with international companies and encourages them to overcome their fears and embrace new experiences. Natali also shares how her love for books and comics influences her design thinking and creativity.

Overall, she highlights the advantages of remote work and encourages designers to believe in themselves and their abilities.

17. Bootstrapped success with Staszek Kolarzowski: Navigating entrepreneurship without funding

The conversation explores the journey of Staszek, co-founder of Plane, from starting as an agency to bootstrapping and eventually raising funding. The chapters cover topics such as the benefits and challenges of bootstrapping, the importance of market demand, deciding when to raise funding, and the process of raising money.

Staszek also shares insights on determining when to hire, the value of revenue per employee, and the transition from the old business to the new opportunity.

16. Non-technical talent succeeding at remote work with Larissa Rios

In this episode, Larissa Rios shares her experience working remotely for an international company, Bento. She discusses her role as an application manager and the challenges and growth opportunities she encountered.

Larissa emphasizes the importance of being open-minded, building a strong network, and being proactive on LinkedIn when seeking remote job opportunities. She also highlights the significance of attention to detail and the need to step out of one's comfort zone to learn new skills.

Larissa concludes by encouraging others to take risks and pursue remote work.

15. Remote Beginnings: A LATAM Engineer's debut in the US work landscape with Giuliana Olmos

In this episode, Giuliana, a backend developer from Argentina, shares her experience working for a US startup and discusses the cultural differences between US and Latin companies. She highlights the challenges she faced when transitioning to an international environment, such as dealing with bureaucracy and language barriers.

Giuliana also talks about the importance of learning English and the benefits of working for international companies, including the freedom to work remotely and the emphasis on results rather than strict schedules. She advises those seeking international opportunities to practice their English, find supportive mentors, and embrace the fear of new experiences.

In this conversation, Giuliana shares her experience and advice on finding opportunities in the US. She discusses the challenges she faced, the importance of networking, building a strong resume and cover letter, preparing for interviews, and overcoming language and cultural barriers. Giuliana emphasizes the need for persistence and determination in pursuing opportunities and expresses gratitude for the support she received throughout her journey.

14. The journey of innovation, growth, and resilience with Ezequiel Muñoz